Lytics has updated its customer data platform to integrate customer journey orchestration with Salesforce Marketing Cloud (SFMC). “Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions,” the company says in a press release. “The move reflects a growing desire among marketers to manage and orchestrate their […]
Google is entering the smartwatch market, buying leading smartwatch and fitness device brand Fitbit in a cash deal worth $2.1 billion. The deal immediately puts Google more squarely into the wearables market alongside Apple. In a post on the company’s website, Rick Osterloh, the senior vice president of devices and services, said the company has […]
Devices are being added to the network across every sector, vertical and market you can think of, and one of the most important is the medical device market. That’s creating a dangerous new attack surface, according to behavior-based security and fraud analytics tech firm Gurucul. Earlier this week, the company said its software’s use among […]
With almost one third of companies dropping out of the Libra Association, regulators are extra critical of Facebook’s cryptocurrency venture.
Insight Enterprises, the global systems integrator of Insight Intelligent Tech Solutions for organizations of all sizes, announces the addition of new consulting and managed services for Microsoft Azure Sentinel, the cloud-native Security Information and Event Management (SIEM) and Security Orchestration Automation and Response (SOAR) solution recently released by Microsoft. The new services delivered by Insight’s Cloud […]
Everybody reading this has likely encountered a cell phone signal dead zone. But consider the impact poor cell reception has on every single employee and client inside of a hospital, corporate office, university, warehouse, or any large space with thick walls and windows — it’s a pretty significant disruption, especially considering how much we rely […]
Cloud communications platform provider Fuze has announced an integration with artificial intelligence platform Gong that will enable customers to apply machine learning technology to Fuze calls. The integration is intended to allow Fuze users to use Gong’s revenue intelligence to make informed decisions when it comes to sales calls and improve overall workforce communications, Fuze […]
Artificial intelligence researchers are improving the technology every day, including at Google parent company, Alphabet, where researchers have taught a robotic arm to stack blocks using reinforcement learning. According to Venture Beat, the task has previously thought to be nearly impossible to do using only data. DeepMind, Alphabet’s artificial intelligence research team, developed a new […]
1010data, a provider of analytical intelligence and consumer transaction data, announces a suite of new products designed to enhance understanding of the consumer purchase journey. The solution portfolio comprises three reports: Share of Wallet, New-Lost-Retained Customers, and Comparison Shopping. These reports work in concert to provide brands and retailers with a detailed picture of how consumers arrive […]
A successful company culture consists of happy employees and opportunities for professional growth. Successful companies also prioritize communication, openness, and honesty. The best approach to create a successful company culture involves leveraging communication assets to create a clear and consistent messaging system across the whole company. In order to do this, companies can utilize interactive digital […]
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