
Applying AIDA to Organizational Digital Signage
There’s an old marketing acronym that’s worth thinking about when planning and creating your digital signage communications – AIDA, which stands for Attention (or Awareness), Interest, Desire and Action.
There’s an old marketing acronym that’s worth thinking about when planning and creating your digital signage communications – AIDA, which stands for Attention (or Awareness), Interest, Desire and Action