If you’re in the market for an interactive display, you’re probably not alone. The market is expected to grow at a CAGR of 7.2% from 2019 to 2024, to reach USD 13.8 billion by 2024 from USD 9.7 billion in 2019, according to a report from Research And Markets.
Factors Driving the Interactive Display Market
The “Interactive Display Market by Product (Interactive Kiosk, Whiteboard, Table, Video Wall, Monitor), Panel Size (17-32, 32-65, 65 and Above), Vertical (Retail & Hospitality, Education, Transportation), and Geography – Global Forecast to 2024” identifies several factors driving the interactive display market:
- Digital classrooms
- Adoption in the retail sector
- Declining prices of displays
- Easy availability
- Increased end-user engagement via learning, presentations, signage, wayfinding, and ticketing.
Biggest Growth Sector: Interactive Video Wall
The interactive display market is segmented into interactive kiosk (touch screen self-service kiosks), interactive whiteboard, interactive table, interactive video wall, and interactive monitor. The market for interactive video wall is expected to witness high growth during the forecast period. The high growth of this segment can be attributed to the increasing number of malls and public outing spaces are boosting the demand for interactive video walls.
An interactive video wall is a multi-screen setup with touch technologies. It consists of multiple displays tiled together to form a larger screen and can be used to display either multiple video streams across individual displays or a single video output over the entire video wall. Interactive video walls are used for advertising by various companies to attract larger crowds, but they can also be used to address a lesser number of people. Video walls are attached to large walls and can thus grab the attention of passers-by.
Most Popular Interactive Display Size: 32-65 Inches
The report also identifies the most popular panel size from the following categories: 17-32 inches, 32-65 inches and 65 inches and larger. Among these, the 32-65 panel size segment is expected to hold the largest share of the market throughout the forecast period. The market for 32-65 interactive displays is largely driven by the demand from educational institutes and government and corporate offices. These sectors use 32-65 interactive displays for delivering presentations in boardrooms and tradeshows to facilitate the understanding of the target audience and help in making sound business decisions.
North America to Dominate the Interactive Display Market
In terms of market size, North America is expected to dominate the interactive display market during the forecast period. Increasing adoption of concepts such as e-learning and interactive learning in the education sector is driving the growth of interactive displays in this region. Education and retail & hospitality are expected to drive the interactive display market in North America during the forecast period.