Salesforce is bringing more AI capabilities to Slack with the announcement of Slack GPT, a new conversational AI experience integrated natively into the workplace communication and collaboration platform.
According to Salesforce, the company is enabling the use of generative AI app integrations, different language models, and the power to tap into customer data insights from the Customer 360 and Data Cloud. In addition, Salesforce says Slack GPT will work with Einstein GPT, the company’s generative AI for CRM, to leverage conversational data to make users more productive.
The Slack integration will essentially provide an AI assistant directly in the platform, giving users access to AI-powered conversation summaries, writing assistance and more.
The new AI capabilities come as the company is launching a new “AI-ready” Slack platform, enabling organizations to build no-code workflows that embed AI actions with simple prompts at each step, the company says.
According to Salesforce, organizations can also integrate a large language model (LLM) from OpenAI or Anthropic, or use the LLM of their choice from companies funded by Salesforce Ventures’ generative AI fund. In the future, Salesforce will offer its own proprietary LLMs.
The company says Slack GPT will be customizable to an organization’s unique needs, and they can integrate an LLM of their choice, build their own AI-powered no-code workflows, or simply bring AI into the Slack experience.
For native capabilities, Salesforce is launching conversation designed to help users get up to speed on unread Slack messages. In addition, users can ask Slack GPT to join a huddle and get a summary with next steps.
Slack GPT will also feature an AI assistant built contextually into Slack’s message composer and recently launched Slack canvas that allows users to help write messages, adjust their town, and more.
Customers will be able to extend the functionality of third-party or in-house LLMs they already use in Slack and can create no-code workflows that automate work across Slack, LLMs and other software tools by connecting a generative AI app to a workflow.
In addition, organizations can integrate generative AI apps from ChatGPT and other platforms without input being used to train those models.
Salesforce lays out several use cases for Slack GPT:
- Slack GPT for Sales: Sales teams could auto-generate account channel summaries, customer recommendations, and prospect messages to work quickly and save time.
- Slack GPT for Service: Service agents could solve cases and respond to customers faster with AI-generated solutions and responses, and auto-generate case summaries to share team knowledge in channels and canvases.
- Slack GPT for Dev/IT: Developers could instantly auto-scan channel activities and summarize root cause analysis, saving hours on incident management.
- Slack GPT for Marketing: Marketers could auto-generate copy and images for blogs, email campaigns, social, and advertising directly into a channel for team collaboration.
According to Salesforce, a Claude app for Slack is now available, and the ChatGPT app for Slack is in beta. Workflow Builder with Slack GPT will be available this summer, and native API capabilities and the Einstein GPT app for Slack are in development.
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