Salesforce is the latest tech firm to integrate generative AI technology from ChatGPT creators OpenAI, launching Einstein GPT to help automate tasks in Salesforce, and a ChatGPT app for Slack.
In addition, the company is also making a large investment in generative AI, launching a new $250 million AI fund to bolster the startup ecosystem and encourage the development of responsible generative AI.
The San Francisco, Calif.-based SaaS firm says Einstein GPT–currently in a closed pilot program–is a generative AI tool for Salesforce CRM that gives customers the ability to generate AI-created content for sales, service, marketing, commerce and IT interactions.
The company says Einstein GPT pairs Salesforce’s proprietary AI models and trusted data from Salesforce Data Cloud with generative AI technology from partners, including OpenAI, which ingests, harmonizes and unifies all of a company’s customer data. The end goal is to help organizations automate certain functions and create real-time, personalized experiences.
According to Salesforce, Einstein GPT can generate personalized emails for salespeople to send to customers, generate specific responses for customer service professionals to more quickly answer customers, generate targeted content for marketers and auto-generate code for developers.
Included in the launch are Einstein GPT for Sales, Einstein GPT for Service, Einstein GPT for Marketing, Einstein GPT for Slack Customers 360 apps and Einstein GPT for Developers.
For sales, Einstein GPT can automatically generate emails, schedule meetings and prepare for next interaction, and service professionals can use it to generate knowledge articles from past case notes and generate agent chat replies.
For marketers, Einstein GPT can generate personalized content to engage customers and prospects across email, mobile, web and advertising. For developers, they can use the generative AI tool to improve productivity to generate code.
The company also launched the ChatGPT app for Slack, currently in beta, that can deliver instant conversation summaries, research tools and writing assistance directly in Slack. The app combines knowledge found in Slack with the intelligence of the conversational chatbot, giving customers the ability to work more efficiently.
According to Salesforce, the ChatGPT app for Slack gives users a conversational interface that can generate conversation summaries, information on any project or topic and message drafting capabilities.
The company says OpenAI chose Slack as its productivity platform and has leveraged Slack’s software development kits and tools to build the ChatGPT app for Slack, and has been piloting the app.
The company’s announcements come just a day after Microsoft announced the AI-powered Dynamics 365 Copilot, which is similarly designed to help sellers, marketers and other professionals generate content and automate mundane tasks.
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