

Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration
Marketers can easily and effectively weave customer journey campaigns between Lytics and Salesforce Marketing Cloud using shared insights, the company says.
Lytics has updated its customer data platform to integrate customer journey orchestration with Salesforce Marketing Cloud (SFMC). “Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions,” the company says in a press release. “The move reflects a growing desire among marketers to manage and orchestrate their […]