Microsoft is brining new AI capabilities to Microsoft Cloud for Nonprofit, giving nonprofit organizations access to the company’s recent investments in AI to help with fundraising, marketing campaigns, engagement, data and analytics.
With Microsoft leveraging GPT-4 and integrating it throughout its Microsoft 365 suite, the company is now adding some of these capabilities to its industry clouds, including Microsoft Cloud for Nonprofit, with new AI offerings specifically designed for nonprofit organizations.
In response to data that shows donations to nonprofits are decreasing while they also report large job vacancy rates, Microsoft is introducing a new Fundraising performance dashboard that offers up to-date interactive views of campaign performance, donor conversation and other fundraising analytics built on Power BI’s data visualization platform.
In a LinkedIn post, Microsoft also says nonprofits can use Dynamics 365 Marketing to use plain language queries to segment donors, volunteers and other constituents to identify how donors prefer to be contacted and when they would typically donate. This can help streamline the generation of donor and volunteer marketing materials.
Microsoft is also bringing its Viva Sales AI Copilot into Microsoft Cloud for Nonprofit’s Fundraising and Engagement too, giving nonprofits AI-based tools to help them automate communications and generate relevant communications, reminders and recommendations to stay connected and engaged with donors.
Microsoft is also integrating the AI-based capabilities of Teams Premium into Fundraising and Engagement to help nonprofits be more productive and make sure donors, constituents and staff have all necessary information.
To help nonprofits identify individuals most likely to donate, Microsoft is introducing a new AI-powered donor propensity model into Fundraising and Engagement that leverages an organizations data. Microsoft is working with a select group of nonprofits to test this model, with plans to make it available in the second half of the year.
Microsoft is also integrating with fundraising and finance software vendors to help streamline reconciliation and reporting, in addition to maintaining a long list of implementation, data migration and payment partners.
In addition, the company is building an AI-powered Humanitarian Data Insights Tool to help humanitarian organizations better plan and resources their aid operations. This will be available in late 2023.
Microsoft will also be launching new AI and cloud open-source tools and resources in the Innovation Hub GitHub repository for specific nonprofit challenges, the company says.
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!