• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

My TechDecisions

  • COVID-19 Update
  • Best of Tech Decisions
  • Topics
    • Video
    • Audio
    • Mobility
    • Unified Communications
    • IT Infrastructure
    • Network Security
    • Physical Security
    • Facility
    • Compliance
  • RFP Resources
  • Resources
  • Podcasts
  • Subscribe
  • Project of the Week
  • Latest News
  • About Us
    SEARCH
Compliance

Three Ways Automation Can Save You Time and Money With Marketing

Automation can create benefits for a business, especially with time, money and control. Learn how marketing can be augmented.

August 27, 2018 Jessica Messier 2 Comments

According to Entrepreneur, 51 percent of companies currently use some form of automation in their marketing strategies. With this percentage growing, it’s evident that automation is working well for companies, and is sometimes a better option that hiring new talent.

While human touch is needed on the creative side of marketing, automation can add an “edge to your business to get back some time and increase your productivity,” Entrepreneur says. Automation serves as a great partner to human workers, and isn’t necessarily meant to replace human talent on the workforce.

However, if automation is the route a decision maker’s business needs to go, they can expect to see a boost in the following areas:

Time

One of the biggest benefits decision makers will see with automation is saved time; it’s one “of the most valuable benefit[s] of automation tools,” Entrepreneur says. With more time, decision makers and creative managers will be able to focus more energy on messaging and other higher-level strategies. For example: “Just think of all of the manual processes that go into a social media campaign: scheduling, publishing and monitoring content and your community. These processes can be taken off your hands by an effective automation tool,” Entrepreneur reports.

Money

Entrepreneur says that there are automation solutions that fit all types of budgets, and that “it’s a common myth that automation is expensive.” Automation can help companies streamline their business and leads, and can even save the company the cost of a new hire.

Control

Automation enables decision makers to keep control of their messages, especially when and where a message launches. Plus, automation technology decreases the risk of human error. For example, “Tired, distracted or overworked employees can post the wrong thing at the wrong time, set the wrong budget for an ad or get their time zones the wrong way around,” Entrepreneur says.

Tagged With: Automation, Business

Related Content:

  • CIO, CISO cyber attack confidence Half of Global CISOs Feel Unprepared to Cope…
  • Microsoft Passwordless, Password Security, managing passwords We’re Still Managing Passwords With Office Docs and…
  • Cryptojacking, Sysrv Microsoft: Watch Out For This New Sysrv Botnet…
  • Google G Suite, Workspace Most Users Google’s G Suite Legacy Free Edition…

Free downloadable guide you may like:

  • These 10 IT Certifications Are Critical To An IT Pro’s Success in 2022

    Here are 10 cloud, data and security certifications that we identify as critical to an IT professional’s resume in 2022 and beyond, according to a variety of sources, including Indeed, Robert Half, CompTIA and others.

Reader Interactions

Trackbacks

  1. Optimove Streams Measures Impact of Marketing Campaigns - My TechDecisions says:
    January 18, 2019 at 2:00 pm

    […] well is your marketing campaign working? Is it delivering a powerful and impactful message to your customers? Or is it falling on […]

    Reply
  2. HubSpot Integrates LinkedIn Ads for More Powerful Marketing Programs - My TechDecisions says:
    February 22, 2019 at 2:00 pm

    […] valuable insights; now the company adds one more layer of customer engagement and tools to manage advertising efforts. HubSpot recently added integration with LinkedIn ads to its Professional and Enterprise tiers of […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get the FREE Tech Decisions eNewsletter

Sign up Today!

Latest Downloads

The State of the IT Department in 2022

The role of the IT professional has shifted from one that supports the business to one that is deserving of a seat at the table when it comes to ma...

Hybrid Work Challenges
The Three Most Common Hybrid Work Challenges Two Years Into the Pandemic

Many of us have been working in a hybrid environment for two years now. Our editors thought this would be a good time to take a look at what’s work...

These 10 IT Certifications Are Critical To An IT Pro’s Success in 2022

Here are 10 cloud, data and security certifications that we identify as critical to an IT professional’s resume in 2022 and beyond, according to a ...

View All Downloads

Would you like your latest project featured on TechDecisions as Project of the Week?

Apply Today!
Sharp Microsoft Collaboration HQ Logo

Learn More About the
Windows Collaboration Display

More from Our Sister Publications

Get the latest news about AV integrators and Security installers from our sister publications:

Commercial IntegratorSecurity Sales

AV-iQ

Footer

TechDecisions

  • Home
  • Welcome to TechDecisions
  • Subscribe to the Newsletter
  • Contact Us
  • Media Solutions & Advertising
  • Comment Guidelines
  • RSS Feeds
  • Terms of Use
  • Privacy Policy
  • Twitter
  • Facebook
  • Linkedin

Free Technology Guides

FREE Downloadable resources from TechDecisions provide timely insight into the issues that IT, A/V, and Security end-users, managers, and decision makers are facing in commercial, corporate, education, institutional, and other vertical markets

View all Guides
TD Project of the Week

Get your latest project featured on TechDecisions Project of the Week. Submit your work once and it will be eligible for all upcoming weeks.

Enter Today!

© 2022 Emerald X, LLC. All rights reserved.