According to Entrepreneur, 51 percent of companies currently use some form of automation in their marketing strategies. With this percentage growing, it’s evident that automation is working well for companies, and is sometimes a better option that hiring new talent.
While human touch is needed on the creative side of marketing, automation can add an “edge to your business to get back some time and increase your productivity,” Entrepreneur says. Automation serves as a great partner to human workers, and isn’t necessarily meant to replace human talent on the workforce.
However, if automation is the route a decision maker’s business needs to go, they can expect to see a boost in the following areas:
One of the biggest benefits decision makers will see with automation is saved time; it’s one “of the most valuable benefit[s] of automation tools,” Entrepreneur says. With more time, decision makers and creative managers will be able to focus more energy on messaging and other higher-level strategies. For example: “Just think of all of the manual processes that go into a social media campaign: scheduling, publishing and monitoring content and your community. These processes can be taken off your hands by an effective automation tool,” Entrepreneur reports.
Entrepreneur says that there are automation solutions that fit all types of budgets, and that “it’s a common myth that automation is expensive.” Automation can help companies streamline their business and leads, and can even save the company the cost of a new hire.
Automation enables decision makers to keep control of their messages, especially when and where a message launches. Plus, automation technology decreases the risk of human error. For example, “Tired, distracted or overworked employees can post the wrong thing at the wrong time, set the wrong budget for an ad or get their time zones the wrong way around,” Entrepreneur says.