Knowing your customers is the key to a great marketing program. Integration with Facebook and Google has helped HubSpot provide marketing professionals with valuable insights; now the company adds one more layer of customer engagement and tools to manage advertising efforts. HubSpot recently added integration with LinkedIn ads to its Professional and Enterprise tiers of Marketing Hub as part of the HubSpot Ads tool.
“LinkedIn is the world’s largest professional network, so it was important to make its advertising tools available to our customers,” says Nicholas Holland, general manager and vice president of HubSpot Marketing Hub. “HubSpot Ads provides a suite of tools that our customers can use to generate new leads and nurture them into loyal customers, all while gathering insights to make sure they’re spending their time and money wisely. By adding LinkedIn ads to the platform, we’re giving businesses one more option to level-up their advertising strategy and grow better.”
By connecting their LinkedIn ads account to HubSpot, users of the platform will be able to target ads at their ideal customer across the entire buyer’s journey. Once connected, users can:
- Create targeting audiences off of any data point within the HubSpot CRM and easily sync them between HubSpot and LinkedIn
- Automatically sync, de-dupe, and nurture any new leads from LinkedIn’s Lead Gen ads to the HubSpot CRM
- Analyze how LinkedIn ad spend is influencing the company’s bottom line with true ROI reporting
- Align LinkedIn ads with the rest of the company’s marketing efforts within HubSpot
HubSpot has a longstanding relationship with LinkedIn, ranging from product integrations to co-marketing campaigns. LinkedIn has chosen to work closely with HubSpot since it sees its customers benefit from the leading platform for growing businesses. Similarly, as the premier B2B social platform on the market, LinkedIn is an effective channel for HubSpot customers in the space looking to reach their ideal customer. In addition to the LinkedIn ads integration, HubSpot also offers an integration with LinkedIn Sales Navigator and includes organic LinkedIn posting and analytics in its social media tools.