Optimove Streams Measures Impact of Marketing Campaigns

How well is your marketing campaign working? Is it delivering a powerful and impactful message to your customers? Or is it falling on deaf ears?  Maybe it’s time to compare and contrast the effectiveness of a few different strategies. Designed especially for this task is the new Streams feature from Optimove, the Science-First Relationship Marketing Hub. It empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term. Streams will be available to all Optimove customers — which include Unilever, Paul Stuart and Lucky Vitamin — beginning Jan. 23.

Optimove Streams is a step above simple A/B testing or comparing two single campaigns, and arms marketers with a long-term view of how their strategies will influence customer behavior. This feature also helps marketers solve the age-old attribution dilemma, and empowers them to match results directly back to specific strategies. Marketers will be able to apply Streams to multiple communications channels, testing series of messages on email, social media or mobile.

Optimove Streams can help marketers get answers to everyday questions like:

• Which customer journeys lead to the highest conversion rate?
• What is the best order in which to send a set of onboarding campaigns?
• What is the total impact of my campaigns on my business?
• What is the best series of communications for a new target market?
• Are my efforts resulting in short-term revenue at the expense of customer lifetime value?

“In today’s world, marketing is powered as much by technology as creativity, and Streams allows smart marketers to experiment with new ideas more nimbly, so they can continue to focus on the creative aspects of their job,” says Pini Yakuel, CEO of Optimove. “Experimentation in marketing used to mean testing a single message or a few messages on a consumer and then analyzing those results; Streams will help scale that effort and give marketers accurate, much-needed answers to their questions far more quickly than previously possible, so they can move forward with fresh, fail-proof ideas with more confidence and speed.”