Though the world of Artificial Intelligence has been rapidly growing for the past decade, small business owners may be a little murky on the best way to implement new technologies. But just because you’re not a machine-learning expert doesn’t mean that jumping on the AI trend can’t seriously improve your business practices. Entrepreneur wrote about three ways AI can push your business ahead of the curve.
Improving Employee Performance
By improving your employee experience, you improve your customer experience, and that starts with the hiring process. Using AI can help you screen candidates with specialized assessments, to gauge key traits like problem-solving ability, communication skills, organization and more. Predicting the employee experience can be as valuable as directly improving it, and AI can match your businesses’ needs and capabilities with qualified potential employees.
If you’re looking to improve the performance of your current staff members, you can use a variety of tools to create a gold standard of excellence by pinpointing the traits and tendencies of your top performers. This way of determining performance standards eliminates a lot of the bias that humans tend to have when determining these factors.
Performing the Simple Tasks
A lot of people worry that people are losing their jobs to robots. But the reality is that technology is replacing human work a lot slower than we had anticipated over the last decade, and they’re slow takeover is proving that there are a lot of tasks that only humans can truly accomplish. So when robots take over the easier tasks, it often leaves humans more time and energy to focus on the more cerebral and creative jobs. By implementing tools like Pipedrive or Aviso, you can save time currently spent on monotonous tasks like data entry and research.
Customer Service Insights
AI has begun to take over the customer service sector through chatbots, which is a highly debated topic among both consumers and business owners. These bots can’t perform the empathy and understanding of a human assistant, but they can provide 24/7 service and provide in-depth reporting regarding demographic information. And with every conversation, your AI bot will learn a little more and grow a little smarter. As a small business, you may not be ready to run your entire customer service branch through AI, but you may want to consider what elements could improve your knowledge of your own consumer base.