It’s not breaking news that the new generation of college students are tech savvy. They not only have the technical know-how, they’ve become reliant on technology for staying connected – whether it be to their college or their friends.
Generation Z (people born in the mid-2000s to the present day) have grown up with technology and are particularly shrewd when it comes to deciding what’s worth their attention. They take in information, parse it and either engage or discard it almost instantly.
These students also have a lot on their plates. With so much going on in life and online, they don’t have time to waste. So, it’s important to get past their filters and win their attention by maximizing the experience for them. Campus digital signage can be a great tool to engage this tech-obsessed generation.
We’re all used to checking screens in airports, restaurants, malls and other public spaces, so why not do the same on campus? TVs, computers and smartphones have trained us all to look at screens for information, so digital signage is a natural choice to reach modern students.
Digital signs are better than email, printed posters and bulletin boards because their bright and show motion to attract attention. You can show multiple things on screen at one time – like an event schedule, cable news, and a ticker – so students get more info at a glance.
Digital signage is also extremely versatile to help you engage different types of viewers. Just like with different learning styles, some students are visual, some are auditory-musical, while kinesthetic learners may prefer to physically interact with touchscreens. Digital signage does all these things, so it gets information across to all types of students.
And you’re not limited to large displays. Any digital screen can be a digital sign. You can deliver messages and alerts to video walls, screens in hallways and lounges, computer lab monitors, websites and smartphones. This lets you reach your students across various digital platforms so you can maximize message saturation while letting them choose how they want to interact with your communications.
Today’s students are used to touching screens to get what they need. They prefer experiential activities to one-way communications, and they’re accustomed to seeking out information on their own versus asking others for it. So, it makes sense to offer interactive experiences through touchscreens on campus.
Students are used to having control over their experience with web, apps and social networks, so touchscreens give them that freedom. It involves them in the process of discovery, making it an active experience unlike passive reception of information. They can also pick and choose the content they want to look at.