Barstool Sports, born and bred in the U.S. sports empire of Massachusetts, has partnered with another new England-based company to help with their audiovisual solutions at their New York City headquarters.
Sudbury, Mass-based Yamaha Unified Communications last week announced a partnership with the sports and lifestyle media conglomerate that includes the deployment of the AV conferencing solutions firm’s portfolio of solutions.
Barstool Sports was founded in Massachusetts, but the company moved to New York after they were acquired in 2016. The organization is well known for its sports and lifestyle-based podcasts, blogs and eccentric personalities.
Michael Fitch, vice president of global sales and marketing at Yamaha UC, called the partnership a perfect opportunity to introduce unified communications technology to Barstool’s audience of commercial AV users.
“By partnering with the company, we can reach those users and educate them on the benefits of UC technology that delivers intuitive and superior quality meetings,” Fitch said. “The deployment at Barstool’s headquarters is the perfect use case for them to learn more.”
According to Yamaha UC, the company provided Barstool with a customized conferencing package for every kind of meeting space in the office.
For the Barstool sales team, Yamaha UC provided its YVC-200 portable USB and Bluetooth personal speakerphones to bring portable and professional conference phone systems that can be paired with a laptop or mobile device via USB or Bluetooth.
Barstool was also equipped with Yamaha UC’s Revolabs FLX UC 1000/15000 USB and VoIP conference phones in 10 private call rooms and four conference rooms.
Two CS-700 Video Sound Collaboration Bars were also installed to provide a combination of audio and video conferencing technology integrated into one system.
Barstool is also testing the company’s latest unified communications systems, like the SIP CS-700 Video Sound Bar and the ESB-1080 Enterprise Sound Bar and Collaboration Kit. This provides integration between telephone and web conferencing calls and the same level of quality across all communication channels.
Yamaha’s collaboration kit also includes an AI-powered wide-angle USB camera from conference camera manufacturer Huddy.
According to Pete Overmyer, head of media technology and production at Barstool, the company needs these solutions for both the office and for its people out in the field.
“It’s vital that we are able to quickly and easily communicate with them, whether that’s in meetings at headquarters or on a sales call taken on the road,” Overmyer said. “Yamaha UC’s commitment to quality and its support reflects the same values of the Barstool brand.”