Mapping the Evolution of Mall Wayfinding and Signage
A look at the trends in mall wayfinding and retail digital signage, how social media is being incorporated, and what challenges retailers to need to overcome for growth.
Mall wayfinding has seen great advancements over the past few years. Before the digital revolution, mall wayfinding was little more than backlit boards with static directories that didn’t do much in easily orienting and engaging mall patrons. Today, wayfinding is multifunctional and interactive with dynamic directories and 3D wayfinding. These advancements aren’t just about employing […]










