Healthcare Information and Management Systems Society (HIMSS) conducted a 2015 survey in which 83 percent of healthcare providers surveyed said they felt strongly that their organization should deploy mobile technology devices. The same study determined mobile healthcare solutions had a positive impact on patient engagement and helped providers achieve over 20 percent in savings in areas such as resource utilization and preventative support care.
Mobile browsing now exceeds desktop browsing, so it makes sense that a growing number of organizations across industries are following suit by developing mobile-friendly services and solutions. The healthcare industry is not exempt from this shifting landscape, but many healthcare organizations are lagging behind.
Has your healthcare facility been slow to adapt to the mobile movement? If so, don’t worry; it’s not too late to start using mobile technology to provide convenient, accessible healthcare for patients. Here are a few ways to connect with patients, wherever they are.
Text (or SMS) communication is a fantastic tool for mobile patient engagement.
According to HIMSS, 57 percent of healthcare providers are already using text communications to keep patients informed on their appointments and prescriptions. Some providers even allow patients to confirm, reschedule, or cancel an appointment via text. This convenient alternative allows patients more flexibility, rather than being required to call during office hours to make appointment changes.
Health and wellness updates are another way some healthcare organizations have started to use text communications. For example, the free Text4baby program is an interactive way for expecting mothers to receive important information about their pregnancy. These text updates include appointment reminders, health and safety tips, and details about how their baby is growing each week.
In the previously mentioned HIMSS study, only 31 perfect of healthcare facilities have an organization-specific app. Considering over 50 percent of smartphone users gather health-related information through mobile healthcare apps, there is enormous room for expansion in this arena. The growing adoption of these apps has benefits for both patients and medical staff.
Apps allow patients to become more engaged in their own care. Many of these apps are focused on the patient and are specialized in tracking health factors like diet, exercise, pregnancy, or sleep. The iPhone’s native “Health Data” app is one example, tracking various health measures through automatic syncing or manual entry.
Apps such as Doctor on Demand, among others, connect patients with doctors via live video for medical assessment, diagnosis, and even prescriptions—all for about the same cost as a typical copay. This form of remote care has lower overhead for the provider and is even covered by some health plans.
Overall, healthcare apps provide a more efficient and convenient way for patients and medical professionals to communicate and log information.
Mobile-Friendly Healthcare Forms
Healthcare facilities use countless forms: patient registration and referrals, record releases, equipment ordering, incident reporting, lead generation, among others. It may seem counterintuitive to add another form to that list, but sending out a patient satisfaction survey will demonstrate that you value opinions of your patients and you’re interested in improving the quality of the care you provide. Here are a few sample questions to consider:
- Were we able to sufficiently help remind you of your appointment?
- How was the timing of when you were seen compared to your scheduled appointment time?
- How well did your provider listen to your concerns?
Using HIPAA compliant, mobile-friendly forms helps medical facilities create better, more engaging experiences for patients. Allowing patients to fill out these forms from their mobile device adds to their convenience, and having a form that’s mobile-responsive will make them more likely to fill it out.
Technological advances are changing the world around us. It’s up to healthcare facilities to adapt and keep up with their patients’ evolving lifestyle or be left behind.