Microsoft is launching new developer-centric capabilities for customer and partner identity experiences in Microsoft Entra External ID, which the company calls its next-generation customer identity and access management (CIAM) solution.
In addition, Microsoft is making Microsoft Entra Verified ID easy to integrate into any application with the Microsoft Entra Verified ID SDK.
Microsoft calls Entra External ID its next generation customer identity and access management platform that represents an evolutionary step in unifying secure and engaging experiences across all external identities including customers, partners, citizens, and others within a single, integrated platform.
The solution includes all familiar Azure AD External Identities features along with new capabilities in public preview to allow developers to build secure, compliant web and mobile applications for customers, citizens and partners within minutes, the company says in a Tech Community blog.
Microsoft in May 2022 announced Entra, its new family of identity and access products that now includes Azure Active Directory (Azure AD), part of the Microsoft Entra family, Microsoft Entra Permissions Management, and Microsoft Entra Verified ID.
Entra Permissions is designed to enable the enforcement of the principle of least privilege at cloud scale, While Entra Verified ID is designed to issue, request and verify credentials for proof of employment, education or other claims.
According to Microsoft, customers have asked the company to evolve currently siloed Azure AD B2C solutions towards a developer-friendly platform that is includes the security and governance capabilities of Azure AD and is integrated with the Entra family of products.
“Today’s preview responds to this feedback – Microsoft Entra External ID is delivering easy developer tools to harness our powerful user identity data plane in minutes,” the company says. “Our most popular B2C features and scenarios are now integrated into Azure AD, so you can now consistently leverage our powerful app development libraries (Microsoft Authentication Library or MSAL), flexible customization capabilities for end user experience and journeys, easy authorization with role-based access control (RBAC), and rich administration portals for any B2B or B2C application.”
In addition, Microsoft is integrating Entra Verified ID capabilities into Entra External ID natively, giving organizations the ability to include them in their user journeys.
“Verified ID will transform your customer and partner experiences with its open-standards-based built-in ID verification, to enable quick, self-service onboarding experiences that can reduce fraud and account takeover risk and minimize help desk costs – removing the user friction associated with ID proofing or know-your-customer scenarios. It’s just one more reason to secure your critical customer-facing applications and strengthen your digital relationships with Microsoft Entra External ID,” Microsoft.
Microsoft also announced the general availability of Entra Verified ID digital wallet SDK, an open standards-based verifiable credentials services that customers can use to automate verification of identity such as government issued-identity documents, face matching and electronic data verification, in a secure, privacy-respecting manner, Microsoft says. Verified ID Wallet Library can be integrated into mobile apps to store and share digital Verified ID cards, the company adds.
“This allows you to issue verifiable credentials for dozens of use cases, such as reducing the risk for fraud and account takeovers, streamlining app sign ins, creating self-service account recovery and helpdesk flows, and enabling rich partner rewards ecosystems,” Microsoft writes in the blog.
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