The Most Important Part of a Digital Signage AI Installation

There’s this tug-of-war that cutting-edge technology always has to deal with. The idea that data-centric tech that can, say, connect customers with tailored choices is “too invasive” vs. it being something that can actually help. Digital signage AI embodies this war best.

According to Jose Avalos in a recent Forbes article, “digital signage is being used today by advertisers who want to customize messaging to target particular demographic segments. Accurate tracking requires, for example, the ability for a sign to distinguish the difference between a 25-year-old woman and a 55-year-old man.”

“Sensors that facilitate the collection of real-time data can now be paired with machine learning systems and IoT connectivity to facilitate data analysis on-the-fly. The result is better targeted advertising, improved customer experiences and, ultimately, positively affecting the bottom line.”

Invest smart: what to remember about digital signage AI products

If your organization is at a point where investing to gain more client insight is on the table, there is one area that needs to be considered above all else.

Scaling: Can your organization properly ensure that a digital signage system can grow and adapt to changing needs?

“It also is essential to be able to add new features with software upgrades, rather than having to invest in new hardware,” Avalos says in the Forbes article.