Aside from having heavy weight in the tech industry, what do Amazon, Google, Microsoft, IBM and Twitter have in common?
According to Business Insider, these tech giants have been investing in and building frameworks that can accommodate AI solutions that will better serve their customers. More specifically, these companies are targeting their AI developments towards chatbots,
Here’s how each company is doing it:
According to Business Insider, Amazon’s well-known chatbot Alexa has been so successful that it is now being implemented into a larger range of devices, including lamps, speakers, clocks, and cars. Amazon is also expanding the availability of its voice control technologies and power tools offered by Alexa to developers. For example, Business Insider says that Amazon Lex, a service that can be used to build conversational interfaces into any application using voice and text, “combines speech recognition, text recognition, and conversational interactions to make it easier for tech companies to integrate voice or text-based chat interfaces for their apps.”
Google’s chatbot, Google Assistant, operates with various languages, and offers more games for users. Business Insider says that Google Assistant even has a partnership with Target, which users can utilize to order Target products using voice commands. Google Assistant can also understand voice and text commands, and can be accessed on iPhones.
While Microsoft’s chatbot Tay only had a 24-hour lifespan, the company bounced back with four other chatbots in recent years:
- Xiaoice – a text-based chatbot that provides natural language conversations with human users, and is primarily targeted at users on the social media platform Weibo.
- Rinna – a version of Xiaoice with the mobile message app Line.
- Unibot – a chatbot that helps non-English speaking students trying to navigate American university websites.
- Cortana – a virtual assistant for end users.
Microsoft also launched Bot Framework, which helps developers create chatbots using Microsoft’s AI Technology.
IBM’s chatbot Watson is a cloud-based platform that can be used to create customized chatbots. According to Business Insider, “the underlying AI technology is available to developers and clients to build, test, and deploy bots or virtual agents across mobile devices and messaging platforms to imitate natural conversations between users and their apps.”
Watson Conversation, which was released in 2016, gives developers a similar experience that Watson does, except that these capabilities can be integrated into business interfaces; this includes Staples’ “Easy System,” which creates a seamless office supply-ordering interface.
Twitter’s chatbots can be found in its Direct Messaging Card solution. The card, which enables businesses on Twitter to promote ads that attract consumers into personalized experiences within Direct Messaging, can be customized with videos or photos, and encourages users to interact with brands privately. They also prompt customers to re-share their experiences on Twitter following their interaction with the chatbot.
Based on these developments, Business Insider says that chatbot architecture will keep expanding in coming years. Chatbots will become more applicable across various sectors, and “will evolve to the point that interactive AI will become standard for customer service.”