The global SaaS customer relationship management (CRM) market is expected to post an incremental growth of USD 33.15 billion during the period 2019-2023, according to the latest market research report by Technavio.
The increasing adoption of SaaS CRM by SMEs will be one of the major drivers in the global market, predicts their report.
The integration of analytics into SaaS CRM will have a positive impact on the market and contribute to its growth significantly over the forecast period, says Technavio.
The integration of analytics into SaaS CRM will be one of the critical trends in the global market.
Customer data from e-mails, social media, and other platforms can be captured and analyzed using SaaS CRM. Moreover, SaaS CRM incorporated with analytics helps to build strategic marketing decisions by providing critical insights about consumer behavior patterns, says the company.
The use of analytics in SaaS CRM helps enterprises in gaining a complete business overview, which can accelerate business agility and innovation.
“Therefore, the integration of analytics into SaaS CRM is one of the key SaaS customer relationship management market trends, which will drive its growth in the coming years.”
More from the research:
This market research report segments the global SaaS CRM market by end-user (retail, BFSI, manufacturing, telecom and IT, healthcare, and others) and geographical regions (North America, Europe, APAC, South America, and MEA).
The North American region led the market share in 2018, followed by Europe, APAC, South America, and MEA respectively. During the forecast period, the North American region is expected to maintain its dominance over the global market. This is due to the use of public cloud services by enterprises, increasing need for analysis of customers’ information, and the presence of large cloud service providers in the region.