NexTech’s web-enabled augmented reality platform is ready to get really personal. The eCommerce solution will enabled online shoppers to scan their body, hands, and feet, as well as facial features to understand and individual shopper’s style, sizes and preferences. It will also create augmented reality (AR) holograms to act as personal shopping assistants. The experience is leveraged by the integration of IBM Watson’s Machine Learning algorithms into NexTech’s artificial intelligence (AI) augmented reality (AR) eCommerce platform.
The AR eCommerce platform is expected to exit beta and have a commercial launch in January 2019, with AI features beginning to rollout in February 2019.
“So far, AR has proven to be a very effective way to bring the in-store experience to the home in an engaging way, so rather than customers visiting a brick-and-mortar store, AR allows them to experience 3D products and services right in their homes,” comments Evan Gappelberg, CEO of NexTech. He continues, “With AI and AR working together, the home shopping experience becomes complete, it becomes “intelligent,” it’s no longer just a 3D product view. With AI the product comes with a product expert seen as a hologram, as well as a virtual “try-on at home” platform for clothing, sneakers, hats, makeup, jewelry, eyewear and more, reducing returns by as much as 80% and increasing sales by as much as 3X…with AR and AI technologies working together on our AR eCommerce platform this feels like a truly revolutionary and magical moment for NexTech as it ushers in a new era of online shopping experiences.”
With the integration of IBM Watson’s ML offerings the NexTech AR web enabled platform will offer a full suite of advanced AI/AR mixed reality experiences. With one omni-platform having both AR and AI all three of the company’s verticals; eCommerce, education and training, as well as AR live streaming will offer the full suite of AI/AR mixed reality product offerings.