• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

My TechDecisions

  • Log In
  • Best of Tech Decisions
  • Topics
    • Video
    • Audio
    • Mobility
    • Unified Communications
    • IT Infrastructure
    • Network Security
    • Physical Security
    • Facility
    • Compliance
  • RFP Resources
  • Downloads
  • Podcasts
  • Subscribe
  • Project of the Week
  • About Us
    SEARCH
Facility

Alpha Video Integrates Technology for Super Bowl Stadium

Minnesota integrator Alpha Video & Audio acted as integrator for U.S. Bank Stadium, and now their technology will aid the Super Bowl.

February 7, 2018 D. Craig MacCormack Leave a Comment

If you think there’s a lot of pressure on the players for both the New England Patriots and Philadelphia Eagles in Super Bowl LII in Minneapolis next Sunday night, imagine how much stress those responsible for in-game production and Super Bowl technology at U.S. Bank Stadium are feeling.

Sure, the players from the winning team are the ones who’ll get all the glory—from trips to Disney World to parades down the winning city’s main thoroughfare to gaudy rings they’ll stash in a giant safe—but the eyes of the world are on every piece of the annual championship game.

Alpha Video & Audio has worked with the Minnesota Vikings, who play their home games in U.S. Bank Stadium, and the stadium authority for many years and has been involved with the integration of every sports stadium in the Twin Cities, says Jeffrey Volk, VP of the company’s sports and entertainment group.

Although Volk couldn’t get too specific about exactly what Alpha Video did at U.S. Bank Stadium to enhance the experience for the 70,000 fans who’ll pack the building on Super Bowl Sunday, he says fans can expect more of what they’ve seen and heard from Alpha in the past, including more replay channels and more cameras around the stadium.

Super Bowl technology, Alpha Video, in-game production

A giant videowall is one of many screens that highlight Super Bowl Technology this year.

In the Super Bowl LII Spotlight

Alpha Video will support Van Wagner at the Super Bowl venue, with Van Wagner handling the in-venue show. Their work started about a week ago and will continue through three days after Super Bowl LII, since much of Alpha’s work involves temporary installations.

U.S. Bank Stadium features 18 Daktronics displays around the stadium, including a 13HD LED video board that sits low in the west end zone and measures 8,100 square feet.

That main display is 68 feet high and 120 feet wide and features two 43- x 15-foot wing displays. Those smaller displays can either supplement the main display or be joined to the main display to show one large image.

A 9- x 64-foot “skirt” display at field level provides additional graphic and sponsorship opportunities.

In the east end zone, there’s a 50-foot-high, 88-foot-wide video board with 25-x-15-foot wing displays on each side. Three ribbon boards circle the bowl: a 3.5- x 1,550-foot display on the upper concourse, a 2.5- x 1,475-foot one on the club level and a 5- x 225-foot one on the press level.

Alpha helped Vikings Entertainment Network, the team’s video production arm, outfit a video-control room that was technologically advanced enough to handle the stadium’s video needs and big enough for about 50 people.

The finished project is a hybrid of IP and baseband technologies that support 4K content capture and 1080p output to the video displays. The Vikings have eight in-game Sony HDC-4300 cameras that will operate in 4K, they can be routed to the StadiumVision network or to other places, says Volk.

As impressive as all of that is, Volk knows the Super Bowl means “more,” “bigger” and “better.”

“When the Super Bowl comes to town, the broadcast TV guys want way more,” he says.

“That means we’re adding a lot of temporary things to enhance the show. The core of what we’ve built has been functioning very well for two years now. What we’re doing for the Super Bowl is an expansion of what we’ve already built. There’s more innovation on the broadcast side than the in-house production team.”

Super Bowl technology, Alpha Video, in-game production

No Worries About Super Bowl Technology Glitches

Volk knows there will be a lot of eyeballs on Alpha’s handiwork during the Super Bowl but he’s not overly concerned anything will happen that’ll put the company in the spotlight for the wrong reasons.

“The pressure comes in the fact it’s the Super Bowl,” says Volk. “When you’re adding temporary things you haven’t had a chance to vet, there’s a certain amount of pressure that comes with that. The goal is to test and test and test.

“If something happens, it’s about making sure it’s not obvious to the fans,” he says. That means building in redundancies and backup plans with everything they install, says Volk.

“This is a nice feather in our cap, a nice bit of cache,” he says, especially given the game will be played in Alpha’s proverbial backyard. “We’re excited to have the opportunity to play a very small role.”

Super Bowl Technology a Feather in Alpha’s Cap

Volk expects to meet with officials from some NFL teams leading up to Super Bowl Sunday, but says the company is one of only a handful that has expertise in this type of installation anyway.

“It doesn’t really create visibility for our brand since most people already know what we do, but it’s a good reinforcement of the work we do,” says Volk.

Either way, Alpha will soon wrap up its work on a new Vikings team headquarters that’ll open in April. That $2 million facility goes will be connected by fiber to U.S. Bank Stadium, even though it’s almost 30 miles away. The seven-figure investment pairs with the $7 million the Vikings put into their home stadium a few years ago.

 

 

Super Bowl technology, Alpha Video, in-game production

 

This article was originally posted on TD sister site Commercial Integrator.

Tagged With: Integration, Technology

Related Content:

  • Cisco Collaborative Workspace Upgrade
  • Hiring New Employees for Culture and the Reverse…
  • 15 Psychological Benefits of Green Buildings
  • 3 Ways Tech is Taking Over Healthcare

Free downloadable guide you may like:

  • RFP Template: Essential Guide

    If you are a technology decision-maker, chances are that you have to write requests for proposals (RFPs) on occasion. It’s an important part of every IT pro’s job. Unfortunately, it also one of the most dreaded. Our editors can help.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get the FREE Tech Decisions eNewsletter

Sign up Today!

Latest Downloads

RFP Template: Interactive Whiteboards

Are you in the market for an interactive whiteboard? Whether you are a company shopping for a huddle room or school looking for a classroom solutio...

RFP Template: Video Walls

You may be looking for a video wall to promote the next sporting event on a college campus or an eye-catching display at your new company headquart...

RFP Template: Projectors

Writing a request for proposal (RFP) takes a lot of time. Many of our readers say that it is one of the least favorite parts of their job. We want ...

View All Downloads

Would you like your latest project featured on TechDecisions as Project of the Week?

Apply Today!

More from Our Sister Publications

Get the latest news about AV integrators and Security installers from our sister publications:

Commercial IntegratorSecurity Sales

Footer

TechDecisions

  • Home
  • Welcome to TechDecisions
  • Subscribe to the Newsletter
  • Contact Us
  • Media Solutions / Advertise
  • Comment Guidelines
  • RSS Feeds
  • Terms of Use
  • Privacy Policy
  • Twitter
  • Facebook
  • Linkedin

Free Technology Guides

FREE Downloadable resources from TechDecisions provide timely insight into the issues that IT, A/V, and Security end-users, managers, and decision makers are facing in commercial, corporate, education, institutional, and other vertical markets

View all Guides
TD Project of the Week

Get your latest project featured on TechDecisions Project of the Week. Submit your work once and it will be eligible for all upcoming weeks.

Enter Today!

© 2019 Emerald Expositions, LLC. All rights reserved.