5 Ways to Amp Up Your College’s Sports Stadium

Leake says that digital signage is a must-have for college stadiums. With digital signage, colleges can use multiple screens to communicate a message or give directions. “Digital signage packages help people find things easier, keep them informed about the game if they are not in the seating area during the game,” he says. Plus, “people can see replays of what happened and not have to strain to see the screen.” Pictured is University of Iowa’s Kinnick Stadium.

Another challenge older stadiums face is the lack of Wi-Fi, or poor bandwidth to support attendees’ internet needs. Leake says it’s important for attendees to have updated Wi-Fi available at the stadium. “People are used to having access to information,” he says. “It’s important for them to access social media…and let people know you’re there.” Pictured is Ohio State University‘s Ohio Stadium.

While upgrading a stadium’s seating plan, Leake says to keep location in mind. He says that seating is about “not having people move around the stadium to access things.” That way, people can move through lines quicker and not miss the game. Pictured isLiberty University’s stadium seating plan.

Leake says parking availability is a major challenge that college stadiums face. If colleges are renovating or updating their stadium parking areas, Leake says colleges need to figure how to get people in and out as quickly as possible. “Some people enjoy tailgating before a game, but getting out of a facility is challenging,” he says. “This is especially true for older stadiums.” Pictured is Bethel College’s 300 car parking lot.

Even after tailgating, some sports game attendees need a snack mid-game. Leake says that attendees want a variety of foods and drinks to choose from while watching their college play. “It’s important to offer accommodations for consumers,” he says. “Some want more than hot dogs and hamburgers.” Pictured is a concession stand at Radford University.