All of the screens are managed by the multimedia department; content is created either by the marketing department or media team. The screens display that content in a number of different areas across the three buildings, including the main entrance, foyer, and by the elevators.
“The new digital signage around the school gives us a voice in the physical space and allows us to deliver relevant messaging at the time it’s needed the most,” says Eugene Grichko, Brand Experience and Engagement Specialist at Rotman.
Rotman also has a video wall comprised of nine 60” monitors arranged in a box layout.
The wall runs event advertising, video, and promotional material 5 days a week, 8 hours a day. The video wall sits directly in front of the school’s event space. On days when campus events are running, the wall is scheduled to interrupt its current playlist and display an event image created by the marketing team.
A new addition to the Rotman digital signage network is the displays in the BMO Financial Group Finance Research and Trading Lab.
The lab has a wall of 8 monitors, with each cluster of 4 monitors functioning as one screen.
Outside of class time, the lab pushes cable TV to the left cluster and digital signage to the right cluster. The lab signage is also used to display real-time financial information such as the current price of gold, currency, best and worst performing stocks, and stock ticker.
Rotman’s events team has also been able to move the digital signage into flash videos, and has begun to use live content like Twitter feeds on the media wall.
“The Rotman Events Team organizes about 100 events annually,” says Jennifer Hildebrandt, Associate Director, Strategic Communications & Audience Development at Rotman. “Throughout the year the digital signs in the Rotman School help keep our events in the minds of students, staff, faculty as well as visitors.”
John Pepelnak is a Solutions Sales Professional at Omnivex Corporation. He is focused on delivering value to organizations through the use of technology, specifically software. John joined Omnivex in 2013 to help customers unlock the power of data and present it across their organizations in ways that will enhance their business and drive key corporate objectives in dynamic and impactful ways. John has over 10 years of industry experience. He began his career at Dell Canada, worked for a Microsoft ISV, and has spoken on sustainability and technology at Gartner and other industry events.
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