Digital signage can do everything from inform guests and employees of company initiatives to assist in collaboration and videoconferencing. It can be used for messaging or ambiance. It can be an interactive system or static.
You probably don’t even realize how much digital signage you see in your everyday life. When you’re walking through the mall, you see kiosks and video walls with advertisements glowing. When you get your coffee at Starbucks in the morning you’re reading a menu displayed on digital signage flat panel displays. When you travel at the train station or airport, it’s digital signage that informs you of the status of a number of flights or trains incoming and departing. Colleges and universities, hotels, and even football stadiums all employ digital signage to some effect.
Thanks to advancements in technology and price points falling lower, digital signage is truly everywhere. Look around your office right now – there is a good chance some form of digital signage is hanging on a wall. If not, you should think about using some to aide your workforce. Even if you already have digital signage, are you sure you’re using it to its full ability?
The first step in implementing new digital signage technology is making sure that you understand digital signage technology. There are a lot of considerations to factor in, and without basic knowledge you won’t know what fits best at your organization.
Take our quiz below to learn how well you understand digital signage technology. If you’d like to learn even more, check out “The Technology Manager’s Guide: Tips for Buying Digital Signage” here.
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