For example, when faced with a request for digital signage implementation, an administrator may go beyond how it can be applied and ask:
“How will digital signage improve student outcomes? Will it help their performance? Or will it just be a distraction?”
To which educators can point to the wealth of data showing the engaging power of digital signage, and how this engagement can be leveraged on educational resources to capture the attention of a tech-hungry student population. Yes, it’s a distraction – but it’s a distraction that works to the administration’s benefit by supporting educational goals.
The difference here is that in the face of opposition, educators aren’t simply stating that digital signage is important. They’re stating how digital signage can be brought to work in creative ways that play into the admin’s own arguments.
“There’s no money for digital signage. We have more important priorities to focus on.”
Tough talk, but the savvy teacher turned digital signage champion won’t be swayed. Rather than reiterating the benefits already presented, educators should reframe the discussion in the terms presented by the administrator.
Yes, digital signage is an investment, but technology is advancing far enough to make the initial investment affordable. Also, employee time and productivity will be better managed through flexible digital signage technologies that let educators adapt their lesson plans with the click of a button.
Plus, digital signage integration is becoming a foundational concept for forward-thinking schools. Digital signage might not be an identified priority in the budget, but a small investment now will put the school ahead of the curve. This, in turn, will make the school more desirable to prospective students and may increase grants and funding sources from other areas.
It’s not easy to preemptively address concerns before they’re brought up, but it’s an essential part of the sales game – and to pitch digital signage to your school administrator.
Pitch Digital Signage to Your School Administrator
Pitching digital signage to school administrators is a delicate process, but can be approached in a step-by-step way:
- Understand the administrator you’re pitching to and know his/her priorities
- Based on these priorities, be prepared to address his/her concerns as they arise with a prepared digital signage report
- When addressing these concerns, frame your arguments in ways that don’t just state the value of digital signage as you see it, but as the administrator sees it based on the objections he/she raises
When these three steps are managed carefully, you’ll have done your job as a digital signage champion and will have set your school on a competitive and forward-thinking track to success.