As technology evolves, people’s demands on hotel experiences and offerings change.
Dedicated to providing the best experience for its guests, Marriott Hotels was challenged to enhance its fitness offerings in order to meet the new needs of travelers who were looking for more flexible solutions to their workouts on the road.
Marriott recognized that existing fitness centers were often aesthetically uninspiring and limited in offerings, due to limited and aging equipment and the unengaging gym spaces themselves. Most striking, guests were often forced to bring their own connected devices, such as iPads and laptops, to studio spaces to stream content while they worked out in the hotel fitness centers.
The Tech Decision
As a result, Marriott Hotels turned to long-time technology partner LG Electronics to provide visually stunning digital signage displays to transform dated gyms into modern workout centers that excite and engage today’s fitness-oriented travelers.
Marriott wanted to capture and appeal to guests beyond the traditional housing and room experience. In order to complete the task at hand, LG needed to not only modernize the space in terms of technology, but also in terms of aesthetics and functionality, giving birth to the concept behind LG and Marriott’s revolutionized fitness center renovation project.
Leveraging LG display technology to address this challenge, Marriott Hotels implemented a 3×3 video wall of 47-inch class LG display panels and LG soundbars in its downtown Charlotte, N.C. property’s newly renovated fitness center.
By marrying state-of-the-art video that blends seamlessly into its surroundings, flexible space and sound technology, Marriott was able to breathe new life into the hotel fitness experience in just a few months—less than one fiscal quarter.
Paired with Fitness on Demand’s massive catalog of virtual fitness classes, the LG displays were daisy-chained together to create a fully immersive workout experience. Guests are able to enjoy an interactive, high-energy workout, whether in a group setting or during a “solo” fitness session.
“By pairing Fitness on Demand’s expansive catalogue of popular workouts and LG’s cutting edge display and audio technology, Marriott is taking the lead to provide gym-going guests with an elevated health club experience,” says Kenneth Ryan, Vice President of Global Spa Operations at Marriott International.
In a traditional hotel environment, the guest experience is often hindered by dated equipment in uninspiring gyms. Fitness on Demand, paired with advanced display technology like LG’s video walls, brings a variety of challenging, interactive workout experiences to the fitness center by offering 1600 classes (including on-trend workouts such as Zumba, Beachbody, Jillian Michaels and others), all with LG’s amazing slim-bezeled video displays.
There is no cost to guests for any of the on demand services, providing extra incentive to use the facilities. The addition of “solo spaces” within the fitness center allow for “bite sized” one to fifteen minute workouts, rather than participating in a 30, 45 or 60-minute class.
To ensure that design aesthetic remains consistent throughout participating Marriott hotels, a “design guide” will be distributed to provide hotel staff with a standardized yet customizable approach for the appearance of finished fitness spaces, which also will help cut design costs.
Marriott Hotels now offers an immersive and engaging fitness center experience with LG video wall displays that are creatively placed within the fitness centers and that incorporate third-party content from Fitness on Demand to gym-going guests with highly customizable workout solutions, utilizing LG’s display of cutting-edge technology.
The Charlotte Marriott City Center’s revamped fitness center opened to guests in early 2016, and has already experienced a flood of positive results in guest foot traffic and overall feedback.
Feedback has been extremely positive among guests at the Charlotte property, who have compared the new fitness center experience to an “elevated health club” workout. Marriott Hotels employees at participating locations now undergo a half-day of training in order to best teach guests how to operate the fitness experience by themselves and to therefore ensure an enjoyable gym-going experience for all of their guests.
“We can’t wait to install more LG video walls across more Marriott Hotels locations in the United States and enrich the health and wellness of more travelers,” says Ryan. “Fitness on Demand and LG are helping Marriott to set the new standard for hotel fitness facilities and reshape the gym experience in hotels and beyond.”