In higher education, where there’s a need, there’s a form of digital signage.
Bland white walls are now lit up with Ultra HD images and content designed by the university. Sports stadiums are framed by giant video boards and video board ribbons, and equipped with kiosks to inform fans about player stats and team records. Visitors centers house eye-catching, digitalized welcome signs and interactive gaming features to keep current students engaged with the university.
With the list of uses climbing high, it seems that digital signage is more of a must-have instead of a luxury item.
Digital signage solutions grant a college the creative license to conjure its own content, and control who sees that content. Doing so enables the college to personalize the campus experience to visitors, such as through welcome messages to visitors, or keep students up to date with campus news through rotating announcements.
Video boards and beyond help colleges create a brand and establish a presence, making them stand out among the competition.
“Digital signage packages an entire stadium,” says Ray Leakes, Vice President of Protective Enclosures Company. “People can find things easier and stay informed about a game if they’re not in the seating area during that game.”
Whether a university decides to use digital signage for sports or to simply welcome newcomers, the ultimate ROI is attracting prospective students to enroll.
Spencer Graham, the manager of operations for West Virginia University‘s Information Stations says the school uses the video wall in its visitors center is to create connections with rising college students.
“It supports content targeted at the potential student,” he says. “It has an infographics tour, information on student life, scholarships we can give and visuals of the beautiful places on campus.”