When it was time to invest in a new video production tool, Purdue University was ready to go.
The university opted for a paint telestration tool by ChyronHego, which would help the production team dress up sports game replays with professional illustrations.
Stephen Hall, Director of Hall of Music Productions at Purdue University, says the choice to go with ChyronHego was a no-brainer – the school was already using ChyronHego equipment in its production studios.
“We’d always had a relationship with Chyron, our graphics machine has always been a Chyron,” he says. “In talking with them, [they said] we’ve got companion pieces that we can add. They showed me the companion pieces and one of those was the paint program…They didn’t have to work very hard to sell me this. I thought this was a good enhancement to what we’re providing in the way of replays.”
However, when it comes to buying new video production technology, some colleges might not have it as easy as Purdue.
Some colleges might not have the expertise on hand to install a new video production product in-house, and need to sift through integrators for help. Others may have their dream product selected, but not enough funds in the budget to take it home.
Other colleges may have their new production system up and running, but aren’t sure how to keep content fresh and balanced. Some may also have their new technology installed, but are at battling faculty, trying to persuade instructors to adapt to change and pedagogical switches.
Regardless of what a college’s struggle is, there are always solutions recommended by industry experts to ease the decision-making and management processes.
Hall says that no matter what stage a college’s decision-making is at, it should keep the goal of working in video production in mind, and success will follow.
“One of the things you’re always looking to do in production, whether you’re in the private sector or the public sector, is to be able to bring the best show to your audience that you can,” he says.