When a college looks at what strategies their rivals use to attract prospective students, its mentality parallels the mood of Sally Albright’s famous lunch: we’ll have what they’re having.
Hence the boom of digital signage in colleges across the country, a secret weapon in higher education that keeps brick and mortar campuses relevant and popular among today’s students.
Aside from catching the eyes of prospective students, colleges use digital signage solutions to teach classes, recap sporting event scores, demonstrate live operations, and welcome visitors to campus buildings. Others use it to pump up their athletes, showcase students’ artwork, provide wayfinding outlets for campus wanderers and even engage students with interactive gaming components while on their way to class.
Digital signage has proved its worth in benefitting campus life, and is anticipated to plant its roots in more colleges in the future. However, like any good thing going, there is always an Achilles heel that is overlooked.
In the case of digital signage, the biggest weakness often lies in the hands of the decision makers.
Sometimes, decisions makers have their eyes on the digital signage prize, but cut corners before and during the installation. Other times, decision makers wrestle with tight budgets and hire the cheapest and quickest labor to get the job done. Or maybe they pick a solution that is two times as large as the space they want to put it in.
While making mistakes is a part of life, it’s a part of the reason why digital signage solutions can fail on a college campus.
The good news is mistakes are easy to avoid when it comes to installing digital signage.
Chanan Averbuch, Vice President of Marketing & Sales at Primeview says colleges can start on the right foot of digital signage by gathering a solid team of experts that will work with them past the first time the solution is plugged in.
“Have them help you develop the solution, build the solution, and help you find the right partner on the installation,” he says. That way, they will “help things get installed properly, and will have the expertise and pedigree to nail these types of projects in a positive way. You want someone to come help you, hold your hand. I think that’s another thing that helps your project last longer in education.”
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