Having all the right data makes a difference when you’re selling consumer goods. Often, it’s a difficult process; hoping to simplify matters through an open data environment is Microsoft and Nielsen. The two have joined forces to launch a new enterprise data solution, through the power of Nielsen Connect and Microsoft Azure.
“Nielsen’s powerful data is as much of an enterprise asset as people and products,” says John Tavolieri, president, U.S. FMCG and Retail and Chief Technology and Operations Officer at Nielsen. “It’s our priority to make sure clients are maximizing their data assets, so Nielsen and Microsoft are breaking down the silos of the status quo. We are helping the retail industry reimagine its approach to data by creating a truly open and global environment of collaboration, encouraging companies to evolve beyond mere data management. Adopting a holistic data strategy will be the only way to win in FMCG and retail.”
“The first critical step toward digital transformation, especially among retailers, is breaking down the barriers between customer and operational data to fuel insights for the business,” adds Judson Althoff, executive vice president of Microsoft’s Worldwide Commercial Business. “Because retail happens wherever customers are and whenever they choose, Nielsen Connect provides high reliability at a global scale 24/7. Microsoft is a natural partner for Nielsen, trusted by global enterprises to protect their data and power their critical business solutions.”
Nielsen’s deep media and consumer measurement (including retail point-of-sale data, consumer panel, e-commerce, fresh food and cross-platform media data), is integrated with a robust variety of data sources, including data provided directly from clients as well as from Nielsen Connect Partners. Nielsen’s reference data, which provides structure to the world’s most robust retail and shopper information, powers this system to make integration across data sources and countries simple. Within this open and agile platform running on Microsoft Azure, customers can easily access data sets via APIs and connectors, allowing them to extract the data they need to fit their own technology strategy.