GoTo, the Boston-based IT management, support, and business communication solutions provider is launching GoTo Customer Engagement, a new multi-channel solution that brings together GoTo Connect’s phone system and customer communication tools, analytics, and the digital channels customers need to reach a larger audience and grow their business, all within a shared unified inbox.
When it comes to communicating with businesses, customers are 7.5 times more likely to respond to SMS communications, with a 45% SMS response rate compared to just 6% with email, according to Gartner. The GoTo Customer Engagement solution helps businesses meet customers wherever they communicate through personalization, hyperlinks, and scheduled campaigns, all managed in a centralized inbox.
“With GoTo Connect, our customers already rely on us for phone conversations with their customers. Now we’re expanding our offerings to include an even more robust solution that provides additional digital communication channels to grow their business faster and further,” says Damon Covey, head of poduct at GoTo. Covey further explains, “we’re giving businesses the ability to easily connect with their customers in the ways they want across phone, SMS, webchat and social media channel. All without the hassle of managing multiple tools.”
GoTo Customer Engagement Benefits
GoTo Customer Engagement is designed to helps businesses to communicate through:
- Never miss another opportunity: Make it easy for customers to reach out by adding Webchat, social media and SMS to your channel mix. With GoTo users can quickly modernize their business communications.
- Turn notifications into conversations: Utilizing a mix of channels for outbound and inbound communications has been shown to increase performance, such as the use of SMS campaigns.
- Manage multiple conversations from one shared inbox: GoTo Customer Engagement comes with a shared inbox that selected members can access. The shared inbox has all customer communications, no matter the channel, and allows responses to questions and comments.
- Drive improvement with customer feedback: GoTo Customer Engagement also includes custom surveys that allows users to easily collect feedback and track results.
Schedule SMS Communications & Conversations in One Inbox
“As owners of commercial and industrial properties, it’s imperative that we have an easy and quick way to reach our tenants in case of emergencies, repairs, or even events happening at our properties,” says Leonard Cohen, operations & facilities manager, Detroit Development. “With GoTo Customer Engagement, we can easily schedule SMS communications and centralize all our conversations in just one inbox. GoTo Customer Engagement has made it much easier for us to ensure our tenants have the important information they need as quickly as possible using their preferred method of communication.”
The new offering is currently available for all GoTo Connect customers in North America within the new GoTo application.
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