In many ways, digital signage has become an expectation in areas with large audiences or lots of foot traffic. Users are familiar with seeing digital menus at restaurants, wayfinding kiosks in malls, and digital ads in their favorite stores.
While people may be used to digital signage in specific areas, many are unaware of how this technology is being used to improve safety. Digital signage provides a highly effective emergency messaging communication system that can be used to reach these large crowds instantly.
Severe Weather & Natural Disasters
Severe weather conditions and natural disasters like earthquakes can unfold quickly, making it a challenge to keep people safe.
Emergency messaging signage can be used in schools, offices, hospitals and other public spaces to provide instant information and instructions about the best way to reach safety. This information can help with crowd control and avoid panic in potentially dangerous situations.
Bold emergency messaging can create a multimedia experience that utilizes sound, images, and motion to draw attention and more effectively communicate. This comprehensive approach also helps to create more accessible messaging that can reach the hearing impaired and keep everyone safe.
Digital signage can also be easily integrated with both national and local Common Alerting Protocol (CAP). This standardized alert system simultaneously sends vital warning information across a network to a variety of devices, including text, email, social media and digital signage. Connecting in-house digital signage to the CAP allows for the best in severe weather warning and emergency management.
Intruder/Active Shooter Protection
It is an unfortunate reality that public spaces need to be aware of the dangers of intruders and active shooters. As the demand for increased security and a sense of safety increases, digital signage emergency messaging can be a vital part of a comprehensive communication plan.
Effective, mass communication can not only save lives, but it can also help law enforcement personnel quickly stop the threat.
Fire Safety Management
Fires can quickly spread, leaving little time to respond. With digital signage for emergency messaging, customers, visitors, and employees in the building can receive instant alerts and take the appropriate actions.
This type of emergency messaging is especially helpful in public spaces where people may not be familiar with the building. Content can be customized according to where it is being displayed so that occupants in different areas of the building can view easy to understand directions about how to exit safely.
The most effective emergency messaging is designed with readability in mind. Digital signage managers should use simple fonts and bold colors that will grab the reader’s’ attention and allow them to digest the information quickly. The actual message should be short and to the point.
People can panic during emergency situations, so messages need to help keep everyone calm by offering a clear course of action that is easy to understand.
To see how you can use digital signage as a tool for emergency messaging, contact Mvix at 703.382.1739 or www.mvixdigitalsignage.com.