For years, organizations have been migrating their core technology services to the cloud for increased convenience, mobility and cost savings, and the same is true for cloud-based email services. Paying a fixed monthly cost for cloud-hosted email represents a far better and most cost-effective solution than paying for the installation, maintenance, upkeep and security of […]
Lytics has updated its customer data platform to integrate customer journey orchestration with Salesforce Marketing Cloud (SFMC). “Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions,” the company says in a press release. “The move reflects a growing desire among marketers to manage and orchestrate their […]
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