Conviva Teams With Experian to Expand Audience Measurement Capabilities for Streaming Publishers
The Combination of Conviva’s Census-Level Data and Experian’s Demographic Data Gives Publishers the Deep Audience Insights Advertisers and Marketers Demand FOSTER CITY, Calif.–(BUSINESS WIRE)–Conviva, the continuous measurement platform for streaming media, has teamed with Experian, the leading global information services company, to provide streaming publishers and their ecosystem partners with the industry’s most advanced audience […]