CDPs Need an Upgrade: New Study Shows Marketers Expect CDPs to Move Beyond Data Aggregation to Omnichannel Activation
According to independent research, only 10% of CDP users feel the first-generation product meets today’s needs; 99% do not believe their current CDP answers future requirements NEW YORK–(BUSINESS WIRE)–A commissioned study conducted by Forrester Consulting on behalf of Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain […]


