Roku’s Clean Room Debuts for Advertisers Ahead of TV Upfronts
Omnicom Media Group, dentsu, Horizon Media, Icon Media Direct, and Camelot tap first data clean room purpose-built for TV streaming SAN JOSE, Calif.–(BUSINESS WIRE)–Roku, Inc. (Nasdaq: ROKU) today announced Roku’s clean room, a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data to make planning and measuring advertising campaigns […]


