Don’t Buy Digital Signage: Hire It
For a successful visual comm strategy, think of deploying digital signs less like buying a bucket, and more like hiring a new employee.
I’ve spent most of my career in the field of visual communications, so naturally, I’m an evangelist for digital signage. This technology offers targeted assistance to challenging problems ranging from wayfinding, to access control, to building community across a global organization. To my great pain, though, I also frequently hear how little value many organizations […]



