Affinitiv’s New Atlas DX Platform Provides Predictive Intelligence to Drive Value for OEMs and Dealers
CHICAGO–(BUSINESS WIRE)–Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launched its new Atlas Digital Experience Platform that enhances the automotive customer lifecycle. Atlas DX is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty to accelerate performance for OEMs and dealers. This proprietary platform enables Affinitiv […]