The “Discovery Nexus” at the University of Minnesota features collaboration stations, meeting and presentation spaces and an immersive 15-foot by 7-foot curved video wall theater display.
The Tech Decision
The idea for a curved video wall that envelops viewers was developed by the digital content experience design experts at Microgigantic.
“The goal for the space is to create a unique collaborative experience for the University of Minnesota for entrepreneurs, economic development leaders, alumni, and student and faculty researchers,” says Mark Bennett, CEO and Founder of Microgigantic.
To maximize the impact of the second-floor entry space which is shared by five different University-focused departments with offices, boardrooms and multiple presentation spaces, Microgigantic envisioned a curved video wall hosting the giant immersive display.
The Solution
“We were looking specifically for an immersive technology that engaged the viewer, and when it came down to it, only a NanoLumens video wall could provide the type of all-encompassing video experience Microgigantic envisioned. They are the only player in the game making large, truly seamless, visually stunning displays that curve,” says Bennett.
These specialized needs are exactly the type of installation NanoLumens displays are made for, as they operate with less heat than competing technologies and can be serviced from the front, requiring no heavy construction or downtimes for repairs.
This is thanks to the company’s revolutionary Nixel, a roughly 6-inch by 10-inch LED panel that can combine seamlessly to create displays of any size, shape and curvature. The teams agreed on a 2.5mm pixel pitch definition to assure the viewers, who sit about 12 feet from the display, would not discern individual pixels and be truly enthralled by the presentation.
“When Tierney Brothers introduced us to the NanoLumens product we immediately loved the company’s unique manufacturing flexibility and ability to build curved displays with no breaks or bezels,” says Bennett. “This display solution allowed us to create truly immersive content for the McNamara Center.
In addition to the experience design, Microgigantic spent 30 days over the summer producing aerial drone cinematography and interview-based storytelling that envelopes the viewer. “I would love to work with NanoLumens and Tierney Brothers on future projects, because they get it,” says Bennett.
The Impact
“When Tierney Brothers introduced us to the NanoLumens product we immediately loved the company’s unique manufacturing flexibility and ability to build curved displays with no breaks or bezels,” says Bennett. “This display solution allowed us to create truly immersive content for the McNamara Center. In addition to the experience design, Microgigantic spent 30 days over the summer producing aerial drone cinematography and interview-based storytelling that envelopes the viewer. “I would love to work with NanoLumens and Tierney Brothers on future projects, because they get it,” added Bennett.
“NanoLumens is so easy to work with,” says Vince Cerniglia, Sales Representative at Tierney Brothers. “I know they’ll always help with any needs we have, and won’t try to sell me peripheral products I don’t need. They are a specialist company delivering a specialized product to create one-of-a-kind visualization experiences. It’s so eye-opening to first-time viewers, that this video wall was actually demoed and specified at a smaller size, but once everyone involved saw the technology in action, they said let’s make it as big as the space allows.”
“So we basically maxed out the space,” Cerniglia says, “and the display goes nearly from the floor to the ceiling. It even affected other parts of the renovation, such as the plans for a frosted glass video wall on an adjacent conference room. They decided to go with clear glass instead, to show off the NanoLumens display from every possible angle. As a collaborative space meant to exhibit the University’s accomplishments and ongoing projects, and to allow for presentations by speakers, it is sure to impress visiting high-level executives and partners that contribute to the school.”
According to Ryan Wilhelm, NanoLumens Regional Sales Director, Great Lakes, “Working with Microgigantic and Tierney Brothers from the beginning design to seeing the finished display was seamless and a testimonial of how true partnerships work together to get a final solution the customer loves.”
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