• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

My TechDecisions

  • Best of Tech Decisions
  • Topics
    • Video
    • Audio
    • Mobility
    • Unified Communications
    • IT Infrastructure
    • Network Security
    • Physical Security
    • Facility
    • Compliance
  • RFP Resources
  • Resources
  • Podcasts
  • Subscribe
  • Project of the Week
  • About Us
    SEARCH
News, Project of the Week

Topgolf Automation Systems Keeps the Focus on Fun

SAVI Control's SAVI Canvas automation systems and LG webOS digital signage keep customers engaged at Topgolf entertainment venue.

March 23, 2020 TechDecisions Staff Leave a Comment

automation systems, TopGolf,
Featured Video Play Icon
Brandon Wade/AP Images for LG Electronics USA Business Solutions

Topgolf Entertainment Group’s venues connect communities of fans in meaningful ways through technology, entertainment, food and beverage, and the belief that Topgolf is an entertainment destination where one can discover common ground no matter the occasion.

The Tech Decision

Topgolf venues feature high-tech gaming, climate-controlled hitting bays, a chef-driven menu, hand-crafted cocktails, music, corporate and social event spaces, and more. Topgolf venues entertain more than 20 million guests annually at nearly 60 locations across the U.S. and internationally.

(Brandon Wade/AP Images for LG Electronics USA Business Solutions)

In order to offer guests the ultimate sports and entertainment experience across all venues, the company sought to enhance its technology platform by transitioning from consumer televisions to immersive and durable commercial displays. These digital displays are a key component within Topgolf’s multi-level complexes.

Topgolf searched for an advanced video and content distribution system to enhance the Topgolf experience for customers and employees alike. The goal was to create a customizable display solution with a longer shelf life and an exceptional warranty.

Upgrading from consumer TVs to commercial displays and software would solve the end-of-life problem and improve the longevity of the units themselves. Additionally, expenditure on replacement units would decrease and reliability would increase while guests enjoy a real-time, dynamic visual solution.

With a growing number of venues, Topgolf wanted to identify digital signage and software solutions that would be durable, reliable and allow simultaneous control of content delivery and display management in an innovative fashion. The displays would need to accurately and clearly present the rich colors and vivid details, while splitting the screen into three sections to accommodate varying content needs.

More importantly, the displays would need to seamlessly connect to one another for quick, easy use from a central location.

The Visual & Automation Systems Solutions

Brandon Wade/AP Images for LG Electronics USA Business Solutions

Topgolf enlisted SAVI Controls, LG Business Solutions, and commercial integration partner Diem Digital, to create a solution called SAVI Canvas. This software was developed by the SAVI Controls team to run exclusively on LG’s webOS Signage platform, an operating system that is embedded across its smart commercial displays.

Diem Digital has been providing turn-key AV control solutions to Topgolf for nearly a decade, previously on consumer-grade televisions and now on commercial-grade digital signage displays. More than 10,000 LG webOS displays have now been installed in more than 50 Topgolf venues.

SAVI Canvas combined the power of SAVI Controls with LG’s webOS technology to enable Topgolf to control, manage and deliver content to displays at each venue –  all over a single network cable. This provided the required nucleus to build a one-of-a-kind solution with a significant amount of flexibility for Topgolf. This solution also met Topgolf’s need for a tri-pane display feature that can simultaneously show DIRECTV programming, digital signage content and the Topgolf game on a single portrait display.

“On the front end, the user interface provides great options; for instance, a manager can use ‘facility view’ to quickly and easily control all the different displays throughout the venue,” says Byron Baird, Vice President, Sales, SAVI Controls.

SAVI developed new custom mounts and enclosures which LG certified for warranty purposes, providing Topgolf improved ongoing service and support for the display hardware.

Brandon Wade/AP Images for LG Electronics USA Business Solutions

The Impact

Topgolf now has the flexibility to display broadcast programs, Topgolf TV, marketing messaging, and custom content from its gaming systems, including Toptracer, within the tri-pane solution. All of which further elevates the guest experience.

“LG is the best partner we’ve ever had,” said Derek Wilson, President, Diem Digital. “We’ve worked with many different companies, but until now have never had someone by our side who truly works with us as a team member to pull off everything you see at the Topgolf venue. It’s cutting-edge technology that nobody can touch.”

Since deploying the solution at more than 50 locations, Topgolf has seen significant benefits, heard positive feedback and achieved unprecedented innovation.

“When you get to know the Topgolf and LG business models, you understand that it is all about the customer experience,” says Craig Rathbun, Senior Enterprise Account Manager, LG Business Solutions USA. “It’s thinking through how to bring better functionality, better user experience, more graphics, enhanced colors, and all of that energy and excitement to the table.”

The implementation of the LG displays and SAVI Canvas solution not only enabled Topgolf to manage displays remotely, but also significantly reduced the failure rate and replacement labor overhead of previous consumer displays.

One specific benefit of this groundbreaking collaboration is that Topgolf is now able to introduce new virtual games, Ball Flight Track and Jewel Jam, with its Toptracer ball flight tracing technology that appears in one of the three panes within the LG display.

Enhancements like this support Topgolf’s overall goal of enhancing the customer experience with the best entertainment options. Topgolf continues to add new games that are currently in beta testing and development, thanks to the innovation developed by LG and SAVI Controls.

See more awesome tech projects here

“It’s really been a very collaborative process; there’s never been a dull day, constantly evolving, constantly looking for ways to innovate and tie all of our technology and experiences together,” said Scott Shultz, Director of Infrastructure and Venue Technology, Topgolf.

All partners agree the collaboration is a game-changing, win-win scenario for the Topgolf organization. Customers continue to enjoy the ability to keep up with sports and other TV programs, while at the same time, having a fantastic, unique entertainment experience, and Topgolf enjoys a platform that helps the company to achieve its business goals and high standards of performance and aesthetics.

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!

Related Content:

  • InfoComm Logo InfoComm 2023 Show to Spotlight Emerging Technologies
  • MOVEit vulnerability, zero-day, Progress Software Act Now: Vulnerability in Progress Software’s MOVEit Transfer…
  • C919 The Cyberattacks and Insider Threats During The Development…
  • FTC Ring FTC Accuses Ring of Watching Private Videos, Poor…

Free downloadable guide you may like:

  • ChatGPT, generative AI, enterprise, workplaceBlueprint Series: ChatGPT and Generative AI in the Workplace

    This latest release of the TechDecisions Blueprint Series explores the new phenomenon of tools such as ChatGPT and how IT leaders should go about deploying generative AI in their organizations.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get the FREE Tech Decisions eNewsletter

Sign up Today!

Latest Downloads

Download TechDecisions' Blueprint Series report on Security Awareness now!
Blueprint Series: Why Your Security Awareness Program is Probably Falling Short

Learn about the evolution of phishing attacks and best practices for security awareness programs to ensure your organization is properly prepared t...

Workplace Collaboration Tools for Corporate Spaces
Workplace Collaboration Tools for Corporate Spaces

From lobbies and shared spaces to conference rooms and multipurpose facilities, you need high-performing AV technology to effectively share informa...

ChatGPT, generative AI, enterprise, workplace
Blueprint Series: ChatGPT and Generative AI in the Workplace

This latest release of the TechDecisions Blueprint Series explores the new phenomenon of tools such as ChatGPT and how IT leaders should go about d...

View All Downloads

Would you like your latest project featured on TechDecisions as Project of the Week?

Apply Today!
Sharp Microsoft Collaboration HQ Logo

Learn More About the
Windows Collaboration Display

More from Our Sister Publications

Get the latest news about AV integrators and Security installers from our sister publications:

Commercial IntegratorSecurity Sales

AV-iQ

Footer

TechDecisions

  • Home
  • Welcome to TechDecisions
  • Subscribe to the Newsletter
  • Contact Us
  • Media Solutions & Advertising
  • Comment Guidelines
  • RSS Feeds
  • Twitter
  • Facebook
  • Linkedin

Free Technology Guides

FREE Downloadable resources from TechDecisions provide timely insight into the issues that IT, A/V, and Security end-users, managers, and decision makers are facing in commercial, corporate, education, institutional, and other vertical markets

View all Guides
TD Project of the Week

Get your latest project featured on TechDecisions Project of the Week. Submit your work once and it will be eligible for all upcoming weeks.

Enter Today!
Emerald Logo
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSTERMS OF USEPRIVACY POLICY

© 2023 Emerald X, LLC. All rights reserved.