In the highly competitive world of financial services and trading, companies go to great lengths to keep their clients and employees excited about their work. LPL Financial, a leader in the retail financial services market, recently teamed with Unified AV to bring a high-tech Wall Street aesthetic to its Fort Mill, S.C. trading floor.
The Tech Decision
LPL Financial wanted to recreate the high-energy environment of a Wall Street trading floor, complete with monitors, televisions and ticker feeds running the latest stock quotations. They knew that this would show clients that their team is always working hard, and is constantly on top of all news as it breaks.
LPL Financial teamed up with integration firm Unified AV in order to make that happen, searching for the perfect LED display solution for this project.
According to Rob Phillips, Sr. Infrastructure Project Manager at LPL Financial, the only solution vibrant and unique enough to achieve their goal was the NanoLumens’ Nixel Series of LED displays. Using those displays, Unified AV and LPL Financial converted the four structural support columns on our second floor trading area into dazzling digital ticker tape displays that can be clearly seen from the first floor lobby.
The former support columns are each topped with a NanoLumens flexible LED display that wraps all the way around, providing an unobstructed view of the latest stock ticker information. Each NanoLumens display features a 9mm pixel pitch design, measures one foot tall by 14 feet wide, and provides a 360-degree viewing area. They are mounted at the very top of the columns to maximize visibility.
All four displays are controlled and receive video from a single Microsoft Surface tablet. Currently, all four displays broadcast the same live ticker feed, with the timing offset for each one, so viewers can look around and quickly see a large amount of information simultaneously.
Two deciding factors in choosing NanoLumens were the industry-leading six-year warranty and the front-serviceability of the displays.
When clients and employees enter the building, they pass through the main lobby atrium and can see up to the second floor. That’s where live trading happens, and it was the perfect spot to both provide employees with live stock information and show off to visitors with an eye-catching digital installation.
“Appearances matter, and this new super high-tech aesthetic represents LPL Financial’s commitment to using the latest technologies and best practices in the financial industry,” Phillips says. “We work hard every day to give our clients confidence in our professional abilities, and increasingly digital display technology can help deliver that message.”
“This gives the building a wow factor that’s obvious as soon as you step through the front doors,” says Marisa Wooten of Unified AV. “So it’s great for morale and aesthetics, while remaining easy to use. This really is an incredible way to bring the excitement of a trading room floor to any location, whether it’s on Wall Street or thousands of miles away.”