The Berney Family Welcome Center at Kansas State University serves as a central location that provides services to both new and prospective students, as well as current students preparing to make the transition from college to career.
The Tech Decision
For Kansas State University, developing a one-of-a-kind family welcome center, complete with interactive technology platform was vital for engaging with visitors while remaining authentic to the university’s story.
After a recent renovation and implementing Campus Management’s CampusNexus CRM, Kansas State was able to create an interactive technology platform in the newly dedicated Berney Family Welcome Center.
The Solution
The result was a bright new space, with a massive, intelligent wall that integrates campus visit details (maintained in CampusNexus CRM) and presents this information back to students. Students interacting with the wall’s touchscreen can forge a digital path that reflects their unique interests and questions.
The video wall engagement is then extended to their mobile devices, which they can refer to for a schedule, map, or details about academic interests.
CampusNexus CRM includes an admissions process based on higher education best practices. This allows institutions to identify the best prospects and create personalized, and targeted messages to boost the reach and impact of an admissions strategy. The solution aggregates data from multiple systems and departments, providing a powerful retention tool and early-warning system for identifying and assisting at-risk students. Whether alumni are donating to an institution, providing a career path for recent graduates, supporting recruitment efforts, or returning to school for additional training, CampusNexus CRM helps constituents stay connected to an institution.
The Impact
While analytics data on usage is still being compiled, the video wall has been well received by parents and students. Visitors have stated the experience is unlike any other they have had at other universities. The unique service is currently focused on prospective students, but the institution is considering adding a current student and career services/employer layer to it as well.
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