Digital signage is one of the best emergency communication technologies out there. In the event of a crisis, a strategically placed sign and a carefully crafted message can alert your campus to danger and assist the campus community in getting to safety. Digital signage can also integrate with your existing mass messaging technology for an even faster communication deployment, ensuring your school is compliant with laws requiring timely warnings in an emergency situation.
To make the best use of this technology, you need to do more than simply install displays and purchase software. Effective emergency communication and crisis management comes down to preparation. Digital media company, Industry Weapon, came up with these four steps to using digital signage for crises management and response.
- Prevention: Create prevention campaigns that detail how to respond to specific emergencies. Have these campaigns run on campus digital signage during regular hours.
- Preparedness: Create a plan of action and chain of command for different emergency situations and create safety zones that are displayed on campus signage.
- Response: Make alert integration part of your digital signage plan
- Recovery: For every emergency situation, there should be a recovery plan that involves notification that the danger has passed and the alert is over.
For a more detailed outline of these four steps from Industry Weapon, click here.