Emergencies often happen without warning.
While no one wants to think about these unfortunate occurrences, we must be prepared. Your organization should have a clear, proficient plan of action for when disaster strikes.
Digital Signage helps businesses prepare by providing communication onsite and integrating with emergency responders. When a predicament occurs, communication needs to be the first step. Digital signage acts as a fast, effective mass notification medium.
The Four Steps of Crisis Management:
Reduce damage risks by avoiding dangerous situations. Create ‘Prevention Campaigns’ to play on all signage during regular days. Focus on the process of handling worst-case
scenarios. These campaigns can play in a cycle with other channels daily, to ensure their message reaches all audiences.
- Incorporate tips for preventing fires.
- Supply information for public transit, shuttles, or taxis.
Include health tips
- Warn the site of low or high temperatures.’Stay Hydrated’ or ‘Dress in layers.’
- Supply contact information for security if suspicious activity is witnessed on site
- Create informative slides that teach viewers how to use defibrillators or administer CPR
Instill a chain of command should for each crises category. Create multiple escape routes to ‘safety-zones’ in case of obstructions. Integrate these plans into your digital signage as automated alerts during an event.
- Customize campaigns to point out where to find the nearest first aid kits in proximity to each Digital Sign.
- Use Wayfinding integrations to inform users of fire escape routes.
- Dedicate slides that identify floor/area/department leaders who will account for employees and patrons.
- Create instructional slides to teach viewers how to use or assemble necessary equipment, like fire extinguishers.