4 Steps of Crisis Management with Digital Signage

Emergencies often happen without warning.

While no one wants to think about these unfortunate occurrences, we must be prepared. Your organization should have a clear, proficient plan of action for when disaster strikes.

Digital Signage helps businesses prepare by providing communication onsite and integrating with emergency responders. When a predicament occurs, communication needs to be the first step. Digital signage acts as a fast, effective mass notification medium.

The Four Steps of Crisis Management:

1. Prevention

Reduce damage risks by avoiding dangerous situations. Create ‘Prevention Campaigns’ to play on all signage during regular days. Focus on the process of handling worst-case
scenarios. These campaigns can play in a cycle with other channels daily, to ensure their message reaches all audiences.

Incorporate tips for preventing fires.
Supply information for public transit, shuttles, or taxis.
Include health tips
Warn the site of low or high temperatures.’Stay Hydrated’ or ‘Dress in layers.’
Supply contact information for security if suspicious activity is witnessed on site
Create informative slides that teach viewers how to use defibrillators or administer CPR

2. Preparedness

Instill a chain of command should for each crises category. Create multiple escape routes to ‘safety-zones’ in case of obstructions. Integrate these plans into your digital signage as automated alerts during an event.

Customize campaigns to point out where to find the nearest first aid kits in proximity to each Digital Sign.
Use Wayfinding integrations to inform users of fire escape routes.
Dedicate slides that identify floor/area/department leaders who will account for employees and patrons.
Create instructional slides to teach viewers how to use or assemble necessary equipment, like fire extinguishers.