If your organization is at all successful, there’s a very good chance you have a solid presence on LinkedIn and are adept at using the platform to make connections with potential clients, customers and partners.
Now, the platform is upping its game to help make up for the lost in-person connections due to COVID-19’s effect on industry events, conferences and trade shows.
Now, LinkedIn is hoping to help organizations do just that by creating a tighter integration between LinkedIn Events and LinkedIn Live. This results in a new virtual events solution that enables organizations to stay connected with their communities and meet customers.
“As businesses around the world adjust to the ‘new abnormal,’ we understand that one of the biggest adjustments you’ve had to make is in the way that you bring your professional community together,” wrote LinkedIn Director of Product Management Ajay Datta in a blog post.
The new features are designed to help organizations connect with their professional communities with virtual events, sharing important updates and rallying them from afar, Datta wrote.
- Users can use LinkedIn Live to live stream to their page followers or LinkedIn Events attendees using third-party broadcasting partners like Restream, Wirecast, Streamyard, Socialive and more.
- Events can be shared to page followers, and direct invitations can be sent to targeted people or organizations.
- Users can build buzz for their events or broadcast by posting an update to their page or event feed and by recommending key posts for their audience to check out.
- Once the event is over, the organic video can be accessed by members of the community.
We at My TechDecisions are just as tired of staying at home and missing out on those great personal connections you can make at professional industry events, but you can at least stay connected to your customers and clients all at once with a few clicks and a well-produced broadcast.