Google is getting new artificial intelligence tools that improve Google’s search service and account for misspellings and provide more accurate search results.
The improvements rely heavily on AI and machine learning, including Google’s BERT language understanding system, which is now used in almost every search in English. This will help users find content even if they misspell words, find specific passages, and help journalists find information.
In a blog post, Prabhakar Raghavan, senior vice president of Search & Assistant, Geo, Ads, Commerce, Payments & NBU, said the company is introducing a new algorithm that utilizes a deep neural net that improves Google’s ability to decipher misspellings.
“In fact, this single change makes a greater improvement to spelling than all of our improvements over the last five years,” Raghavan writes in the blog. “A new spelling algorithm helps us understand the context of misspelled words, so we can help you find the right results, all in under 3 milliseconds.”
Google is also making it easier to find specific passages that could be buried deep in a web page.
“We’ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the pages,” Raghavan writes.
“By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for.”
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This will help improve 7% of searches across all languages, according to Google.
And, when you search for something broad, Google will better understand relevant subtopics to bring users a greater diversity of content. For example, searching for home exercise equipment could bring up budget items, premium picks or small space ideas, Raghavan said.
Google’s intelligent search improvements are also expected to help users find quality, accurate information about COVID-19, including how busy a business is so you can account for social distancing, COVID-19 safety information on business profiles and other tools to help businesses keep their information up-to-date.
Last week, Google announced Journalist Studio, a new set of tools to help reporters do their job more efficiently, securely and creatively.
As part of these new AI improvements, Google is launching Pinpoint, a new tool that helps reporters sift through hundreds of documents by identifying and organizing the most frequently mentioned people, organizations and locations.
Other improvements include easier access to specific points in large datasets and a better understanding of key moments in videos.
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