HP on Wednesday announced a new partner program, HP Amplify, designed to drive dynamic partner growth and deliver consistent experiences for end users.
According to the company’s press release, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors evolve.
HP Amplify goes into effect Nov. 1 for commercial partners, and retail partners will follow in the second half of 2021.
HP says the program consolidates HP’s best partner products, tools and training into one program, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.
HP Amplify is comprised of two district tracks – Synergy and Power – to provide partners with the flexibility to invest in value-added services and capabilities.
In a statement, the Christoph Schell, HP’s chief commercial officer, said today’s buyers expect streamlined, automated and personalized experiences.
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“To thrive in this changing environment – with data as the new currency – requires a combined shift to relate to our customers as individuals, not markets,” said Christoph Schell, HP Chief Commercial Officer. “HP Amplify not only makes it easier for partners to do business with HP – it provides partners with a clear path to ready their business and succeed in today’s environment and beyond – to capitalize on emerging trends and play a central role in the evolving customer buying journey.”
The program taps into technology-buying trends that becoming is increasingly digital while technology and digital transformation advance at a rapid pace. Simultaneously, business models are shifting from simple transactions to contractual relationships.
HP Amplify aims to capitalize on those shifts to help partners deliver a more satisfying customer experience.
Luciana Broggi, HP’s global head of route-to-market, said in a statement the company and its partners have an opportunity to reinvent the IT industry.
“Yet addressing these opportunities requires overcoming system inadequacies, legacy habits and embracing new business models,” Broggi said. “We’re making this leap together, embracing and investing in important changes to our ecosystem and our shared capabilities.”
HP Amplify is built on three core pillars: performance, capabilities and collaboration that cater to a combination of transactional, contractual and hybrid selling models.
The program features a new measurement and reward system that accounts for strategic efforts partners employ, investing and improving in digital skills, and collaboration between partners to turn data analytics into deeper insights.
The company is also introducing HP Amplify Impact, a pledge to promote environmental sustainability, diversity and economic opportunities. For partners that opt in to the pledge, the company will provide training and support to help identify those gaps.
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