Cisco is launching a new wholesale plan for service partners designed for small and medium-sized business end customers that includes a single commercial agreement with each partner and a self-service platform for service providers to deliver managed services for Webex.
The San Jose, Calif.-based IT giant says the new offering also provides service providers with the ability to create their own co-branded offers and build on their market position by innovating with their own services.
According to Cisco, the new Wholesale partner program features consumption-based billing with fixed per-user, per-month package pricing that gives service providers several invoicing options. Partner onboarding includes dedicated Cisco experts paired with online training along with migration and marketing toolkits.
The Wholesale Route-to-Market (RTM) program for Webex also features APIs and a partner portal for simple management. With a monthly consumption model, the program makes it possible to deliver low friction transactions for SMBs.
Service packages include Webex Calling for up to 100 users, Common Area Calling, Webex Meetings for up to 1,000 users and Webex Suite that encompasses all three offerings with advanced features.
While Webex is the first Cisco solution offered via this model, more Cisco devices and other Cisco cloud services for the SMB market will be launched this year, the company says.
In addition to the onboarding process, the program includes a parallel go-to-market process that accelerates customer acquisition and migration activities with marketing content, sales enablement, adoption assets, support training and launch campaigns
“By tapping into the brand power of respected Service Providers and combining it with our inclusive Webex technology, rapid innovation, and complete collaboration portfolio, we are creating winning partnerships that address the communication needs of small and medium-sized businesses and help them thrive in a hybrid work world,” said Jeetu Patel, Cisco executive vice president and general manager of Cisco’s security and collaboration unit, in a statement.