PMG Alli, the new marketing intelligence platform from PMG, unifies advertisers’ data from disparate systems and provides “immediate business insights,” says the company.
PMG cites data ownership, privacy, and a consumer demand for more relevant advertising content to be inspirations for their new marketing intelligence platform.
“Today’s marketers are now tasked with externally delivering personalized messaging while improving performance and upholding privacy compliance. With advertisers also facing walled gardens and losing access to third-party data, technology that drives enhanced performance and a level of human connection has not been possible until PMG Alli.”
According to the company, Alli enables marketers to easily create more effective campaigns and improve overall customer value.
“Alli enables brands to granularly segment key data sets to answer and provide actionable recommendations to business-critical questions across specific audience cohorts, demographics and characteristics,” says a company press release.
Main components of PMG Alli:
- Data Management — creates a common language for all of the brand’s data, with consistency, accuracy and security
- Insights and Visualization — allows the brand to distill the right information and answer the hardest questions, providing new levels of understanding, quality and trust in decision-making
- Actions and Automation — gives brands the power to unlock new ways of connecting with audiences at scale through speed to market, efficiency and peace of mind
The platform was also built to also tackle “unique, complex business challenges through custom-built solutions,” says PMG.
“The consumer journey is more complex than ever before, and people expect more from your ads as a result,” said Vicky Homan, Global Product Lead, Google.
“Tools that can combine your data across disparate sources hold the key to making ads relevant, immediate and useful for your customers in light of these heightened expectations.”